Speedo, Ralph Lauren, Gentle Hair Removal and Airweave mattresses all ended their sponsorship of Lochte on Monday.
“While we have enjoyed a winning relationship with Ryan for over a
decade and he has been an important member of the Speedo team, we cannot
condone the behavior that is counter to the values this brand has long
stood for,” Speedo USA said in a statement.
Ralph Lauren, which outfitted Team USA for the opening and closing ceremonies, told CNBC on Monday that
it would not renew its current deal with Lochte who was one of the
highlighted athletes on Ralph Lauren's website modeling Team USA gear.
Syneron-Candela, the parent company of Gentle Hair Removal where
Lochte served as a spokesperson, confirmed to USA TODAY Sports that it
had cut Lochte loose. "We hold our
employees to high standards, and we expect the same of our business
partners," Syneron-Candela said in a statement.
"We wish Ryan well on
his future endeavors and thank him for the time he spent supporting our
brand.”
And, late Monday, Airweave, a mattress company,
said it had "ended its partnership" with Lochte.
The
32-year-old swimmer also said after landing in LA that he was possibly
considering a trip to rehab in the wake of his Rio scandal.
He could also be facing a lifetime ban from swimming for his actions.
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